http://jobs.hasbro.com/job/Pawtucket-Manager%2C-Global-Brand-Development-Star-Wars-Job-RI-02860/42830600/"Manager, Global Brand Development: Star Wars Job
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Date: Jul 6, 2014
Location: Pawtucket, RI, US
Manager, Global Brand Development: Star Wars
Location: RI - Pawtucket
Employment Type: Regular
ID: 8612
Description
Function/Purpose:
We have an immediate need for a detail-oriented, brand developer to oversee the product development process and line planning activities for Star Wars, our Boys Licensed brand. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. As such, the successful candidate will need to be a proactive, collaborative, and responsive team leader/member. With a mindset that combines strong creative acumen with analytic based judgment, you will build and leverage best practices to enable the business to meet and/or exceed brand goals.
Primary Duties and Responsibilities::
Under the general direction of the Global Brand Leader and senior team, you will:
1.
Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.
2.
Drive product innovations through the system to better meet consumer demands.
3.
Develop overall go-to-market product strategy.
4.
Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
5.
Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
6.
Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.
7.
Become the global insights expert and leverage learning across product lines.
Education and Experience Requirements:
*
Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
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Bachelors Degree in Marketing, Advertising or related field.
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MBA preferred.
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Functional experience and/or knowledge will include:
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Thorough understanding of the steps necessary to bring products to market.
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Expertise at implementation of a fully integrated marketing program.
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International experience and global perspective.
Critical Skills:
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Ability to collaborate and influence cross-functionally.
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Ability to make informed decisions quickly to keep performance on track.
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Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
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Intermediate to advanced proficiency with Microsoft Office applications.
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Well developed, verbal, written and presentation skills.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at
www.hasbro.com.
© 2013 Hasbro, Inc. All Rights Reserved.
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J2W Posting Code: Total Brand Management"
