Wow, and this dude is keen enough to include this screenshot in his desciption on ebay? Must be a bald guy. It was another scalpers' fest! They probably do it with bots. That's a game I'm not playing. I wouldn't support these flippers.
I don't even know if there was a limit when pre-orders went live. I can still buy 30 AT-STs here on Amazon.de in just one transaction and even pay in rates. It even qualifies for free shipping, but I don't have the money.
Scalpers' argument often is, that it's a free market with supply-and-demand mechanism. So Hasbro just has to saturate the market that it won't be attractive to these people anymore.
Then Hasbro's customers would be happy, Jeff is happy and Hasbro won't leave the money on the table. Sounds so simple, right? Cheers.