Yeah, three brand new figures is what I think the goal is like Tamer mentioned...
Hopefully the time frame allows for enough people to get involved, as this thing goes on for over three months... and the figures can be fan fiction too... and keep in mind that in the game and media barrage for TOR, there's thousands of background characters and endless designs... with the TOR era having SO many different Sith, Jedi, etc., it seems like there is a VERY rich pool of ideas to pull from.
The game's narrated
TIMELINE really can help inspire ideas too...
These images alone are very inspiring, I think... and this is just the tip of the iceberg.
There's a ton of very creative people here, so I'd be surprised if we don't see some very cool stuff. And keep in mind, the random winners are truly "random" so any talent level has a chance of winning there, and anyone who posts their custom entries here, at Echobase and at Yakface has an even better chance of being a random winner. One grand prize person will get the Sideshow Gree, which is one heck of a figure but the others will be random.
Heck, you can even
design your own characters! Of note, I don't have the game, and probably will never get the opportunity to play it... sigh, if only it were on XBOX360 and not an online only game! But, I'm going to make at least a few more figures for the fun of this... maybe some TOR era smugglers or something.